America in the mid-1980s. In the midst of the AIDS crisis and a conservative Reagan administration, New Yorkers grapple with life and death, love and sex, heaven and hell.
I created a two-pronged approach to the campaign based around place and identity. I commissioned Ryan Hopkinson to shoot a scene-setting image for the play, based on the idea of 'plastic neon angels' and Jason Bell shot the cast of characters as if they inhabited that same world.
Neon image by Ryan Hopkinson
Cast imagery by Jason Bell