Alice is a scientist. She lives in Geneva. As the Large Hadron Collider starts up in 2008, she is on the brink of the most exciting work of her life, searching for the Higgs Boson. Jenny is her sister. She lives in Luton. She spends a lot of time Googling.When tragedy throws them together, the collision threatens them all with chaos.
The campaign was based on the idea of time and space somehow being 'glitched' by the Hadron Collider. We initially depicted the two main characters as their childhood selves, aged six and eight and then introduced the adult versions of the same characters towards the end of the campaign.
Photography by David Stewart