Campaign identity
The Institute of Sexology
Wellcome Collection
The Institute of Sexology
Wellcome Collection
'The Institute of Sexology' was a candid exploration of the most publicly discussed of private acts. Undress your mind and join us to investigate human sexuality at 'The Institute', the first of our longer exhibitions. Featuring over 200 objects spanning art, rare archival material, erotica, film and photography, this was the first UK exhibition to bring together the pioneers of the study of sex.
I created a campaign and visual identity based on the themes of data collection and provocative fact. We used NATSAL statistics and information to provoke interest, with the campaign culminating in three large-scale poster sites being used as a first ever mass-participatory, over-sized, questionnaire.
I created a campaign and visual identity based on the themes of data collection and provocative fact. We used NATSAL statistics and information to provoke interest, with the campaign culminating in three large-scale poster sites being used as a first ever mass-participatory, over-sized, questionnaire.
